Lorem ipsum ... what um?

September 26, 2018
Lorem ipsum -- placeholder, or dummy text -- has been used in the printing industry since the 1500s. It has since transferred over to websites and the Internet almost a little too successfully -- as there are many websites (over 126 million, according to Google) that use the text.

Granted, some of those websites are legit, as they provide information about lorem ipsum -- but many are everyday companies that haven't changed the supplied text.

Lorem ipsum is an extreme example of scraped or thin content -- content that appears elsewhere on the Internet, and is not unique to your company. I know many web design companies struggle with clients that do not understand the value of unique, creative content -- it's always difficult to sell someone something they don't understand.

One way to explain copied text is lorem ipsum (did you know: Delorem ipsum translates to pain in and of itself?) ... many people have seen it, most don't know what it means, or exactly what it is. However -- everyone knowsWilliam Shakespeare's Romeo & Juliet -- also written in the 1500s. Content of Shakespeare's calibre is greatly preferred over placeholder text, is it not?

So next time you're having problems explaining creative content to your clients, try, "Where forth art thou?"

Resolve to Boost Your Business This Year!

January 9, 2014
A new year is upon us ... 2013 sure flew by fast! I don't know about you, but one of my main goals this year is to ramp up Blossom as much as possible. I have thought of a few ideas for my business, which in turn might help you with yours!

1. Set interim goals

A large problem, or in this case, a task, is a lot easier to handle when it's broken down into smaller parts. Are you looking to expand this year? Want to add an e-commerce store to your business? Instead of only focusing on these goals ...
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Why Spell Check is Evil

July 4, 2013
There was a time, long ago, when knowing how to correctly spell a word was an accomplishment indeed. I would know – many moons ago, when I was in elementary school, I won 2nd place in a spelling bee. But now, other than the odd spelling competition, the need to know how to spell has fallen by the wayside.

And it’s all because of spell check.

Don’t know how to spell entrepreneur? No problem, just type it in Word or a Google search and the correct spelling pops up. I’m not a teacher...

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Phone numbers and engagement and blogs, oh my!

June 19, 2013

Today’s blog is more of an update than anything else. If all has gone to plan, I now have a dedicated phone number (250-964-3520) for Blossom Editing; this makes it much easier for you to get a hold of me when you need copy done yesterday.

I wanted to quickly get into engaging content. My colleague, Chrystal Green of Chrystal Green Social Media (http://chrystalgreensocialmedia.com/), mentioned a quote that I absolutely adore.

“Content is king, but engagement is queen and she rules the ...

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Top 3 Reasons Why Your Site Needs New Content

June 12, 2013

Once you have your website up and running, why is it so important that you continually refresh that content? I’m glad you asked!

1.       Google favours new content. Do you want to be top-ranked in Google? Including new content in your website is a way of doing so. The days of keywords and keyword stuffing are pretty much over (and I’m sure Internet readers everywhere have breathed a sigh of relief); Google is now granting front page glory to those sites with newer, or more refreshed c...

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Caterpillars and content: what do they have in common?

June 7, 2013

In Prince George, we are having a literally infestation of caterpillars. And I mean millions of the creepy-crawly things ... they're all over my lawn, my paddock fence, my tack room--and even my horses!

It got me to thinking. What do caterpillars and content have to do with each other--if anything?

Here's what I came up with.

The numerous caterpillars in my back yard are like all of the websites that exist on the Web. (Yes, my house is now the centre of the Internet.) All of them have the same b...

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Which nationality is your website?

March 13, 2013

Blossom Editing’s grammar tip – deciding which nationality you (and your website!) will be.


There are many spelling differences when comparing the American and Canadian language. These include the adding of a “U” (for Canadian spelling) to labour, neighbour, armour, behaviour, endeavour and much more. There is also honour, humour, mould and tumour.


You might decide to have American spelling on your web site, even if you are a Canadian yourself. The important thing is to decid...

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Content is King (or Queen)

March 11, 2013
Whether you are setting up a new website or updating your Facebook profile, content really and truly is King -- or Queen, depending on your point of view.

When writing, you need to specifically write for your audience. Write something that interests them; something that makes them laugh or something that makes them think.

Some key points are:

1) Short and to the point. Unless you're writing a blog, or an article, usually keep your website posts to about 200 words or Facebook posts to about 100-1...
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